Leveraging synergy to drive digital transformation: a systems-theoretic perspective

• Main Authors: Nguyen, Dinh Khoi, Broekhuizen, Thijs, Dong, John Qi, Verhoef, Peter C.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2023
• Subjects: Business::General; Digital Proactiveness; Change Commitment
• Online Access: https://hdl.handle.net/10356/170963
• Institution: Nanyang Technological University

Given the strategic importance of digital transformation, IS research pays meticulous attention to identifying its key drivers, including awareness, motivation, and capability. Nevertheless, the interaction and synergy among these drivers remain conceptually and empirically understudied. Our study t...