Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile

This study examines consumers’ willingness to co-create last-mile logistics, focusing on (1) the motivational effects of empowerment and shared responsibility perceptions and (2) the moderating effects of private-social and paid-unpaid contexts. A sociological view of consumer labour is integrated i...

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Main Authors: Wang, Xueqin, Wong, Yiik Diew, Chen, Tianyi, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2023
Subjects:
Online Access:https://hdl.handle.net/10356/171203
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1712032023-10-17T05:08:48Z Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile Wang, Xueqin Wong, Yiik Diew Chen, Tianyi Yuen, Kum Fai School of Civil and Environmental Engineering Business::Management::Logistics Last-Mile Logistics Consumer Logistics This study examines consumers’ willingness to co-create last-mile logistics, focusing on (1) the motivational effects of empowerment and shared responsibility perceptions and (2) the moderating effects of private-social and paid-unpaid contexts. A sociological view of consumer labour is integrated into the value co-creation literature to develop a conceptual framework. A survey is used for data collection utilising a scenario-based within-subject design. We found that consumers are motivated by the seemingly paradoxical needs for both empowerment and shared responsibility when collaborating with logistics operators, with the individualising motive as the mediator. Furthermore, consumers’ co-creation patterns are context dependent. While the empowerment perception is the dominant motivator in private logistics contexts (e.g., self-collection), its salience is suppressed in social settings (e.g., crowd-sourced delivery), giving rise to the shared responsibility perception as the more influential motivator. Our analysis also revealed that the private-social contextual moderating effect is hinged upon the presence of monetary rewards. 2023-10-17T05:08:48Z 2023-10-17T05:08:48Z 2023 Journal Article Wang, X., Wong, Y. D., Chen, T. & Yuen, K. F. (2023). Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile. Journal of Business Research, 168, 114136-. https://dx.doi.org/10.1016/j.jbusres.2023.114136 0148-2963 https://hdl.handle.net/10356/171203 10.1016/j.jbusres.2023.114136 2-s2.0-85168459653 168 114136 en Journal of Business Research © 2023 Elsevier Inc. All rights reserved.
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Business::Management::Logistics
Last-Mile Logistics
Consumer Logistics
spellingShingle Business::Management::Logistics
Last-Mile Logistics
Consumer Logistics
Wang, Xueqin
Wong, Yiik Diew
Chen, Tianyi
Yuen, Kum Fai
Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
description This study examines consumers’ willingness to co-create last-mile logistics, focusing on (1) the motivational effects of empowerment and shared responsibility perceptions and (2) the moderating effects of private-social and paid-unpaid contexts. A sociological view of consumer labour is integrated into the value co-creation literature to develop a conceptual framework. A survey is used for data collection utilising a scenario-based within-subject design. We found that consumers are motivated by the seemingly paradoxical needs for both empowerment and shared responsibility when collaborating with logistics operators, with the individualising motive as the mediator. Furthermore, consumers’ co-creation patterns are context dependent. While the empowerment perception is the dominant motivator in private logistics contexts (e.g., self-collection), its salience is suppressed in social settings (e.g., crowd-sourced delivery), giving rise to the shared responsibility perception as the more influential motivator. Our analysis also revealed that the private-social contextual moderating effect is hinged upon the presence of monetary rewards.
author2 School of Civil and Environmental Engineering
author_facet School of Civil and Environmental Engineering
Wang, Xueqin
Wong, Yiik Diew
Chen, Tianyi
Yuen, Kum Fai
format Article
author Wang, Xueqin
Wong, Yiik Diew
Chen, Tianyi
Yuen, Kum Fai
author_sort Wang, Xueqin
title Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
title_short Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
title_full Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
title_fullStr Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
title_full_unstemmed Co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
title_sort co-creating consumer logistics from self-collection to crowd-sourced delivery: an examination on contextual differences in last-mile
publishDate 2023
url https://hdl.handle.net/10356/171203
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