Cruise ship industry in Singapore – after COVID and beyond impulsive buying behaviour and influential factors in the cruise package industry
This study aimed to examine the effects of impulsive buying of cruise customers through impulsive buying tendency. There is a difference between cruising before and after covid pandemic as people are finding ways to have holidays in a more safe and enjoyable way. There were some factors identified t...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/172549 |
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| Institution: | Nanyang Technological University |
| Language: | English |