Cruise ship industry in Singapore – after COVID and beyond impulsive buying behaviour and influential factors in the cruise package industry

• Main Author: Lee, Min Young
• Other Authors: Kelvin Pang Ka Liong
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Engineering::Maritime studies
• Online Access: https://hdl.handle.net/10356/172549
• Institution: Nanyang Technological University

This study aimed to examine the effects of impulsive buying of cruise customers through impulsive buying tendency. There is a difference between cruising before and after covid pandemic as people are finding ways to have holidays in a more safe and enjoyable way. There were some factors identified t...