Investigating customers' continuous trust towards mobile banking apps

• Main Authors: Che, Maohao, Say, Ashley Sze Yee, Yu, Han, Zhou, Qingji, Shu, Jared, Sun, Wen, Luo, Xi, Xu, Hong
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social sciences::Psychology; Mobile Banking Apps; Continuous Trust
• Online Access: https://hdl.handle.net/10356/173047
• Institution: Nanyang Technological University

Gaining continuous trust from mobile banking customers is a critical step in retaining customers for their usage of the provided services. The current study aims to investigate how customers’ continuous trust is formed at the continuous-use stage. Online survey responses from 450 frequent mobile ban...