Investigating customers' continuous trust towards mobile banking apps
Gaining continuous trust from mobile banking customers is a critical step in retaining customers for their usage of the provided services. The current study aims to investigate how customers’ continuous trust is formed at the continuous-use stage. Online survey responses from 450 frequent mobile ban...
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Main Authors: | Che, Maohao, Say, Ashley Sze Yee, Yu, Han, Zhou, Qingji, Shu, Jared, Sun, Wen, Luo, Xi, Xu, Hong |
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Other Authors: | School of Social Sciences |
Format: | Article |
Language: | English |
Published: |
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/173047 |
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Institution: | Nanyang Technological University |
Language: | English |
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