An exploration of factors which contribute to the effectiveness of national campaigns in Singapore from a social design perspective

• Main Author: Tan, Wei Wen
• Other Authors: Jesvin Yeo Puay Hwa
• Format: Thesis-Master by Research
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Singapore; National campaigns; Social design; Service design; Design thinking; Behavioural change; Communication
• Online Access: https://hdl.handle.net/10356/174237
• Institution: Nanyang Technological University

Although there is evidence that Singapore has been utilising social design and its principles to tackle social issues via national campaigns, the extent to which they are used, as well as their social acceptance are still primarily unknown. This study will address the issue of whether planned nation...