Vibe Cheque: a communications campaign encouraging healthy spending habits among young adults when interacting with buy-now-pay-later payment arrangements

• Main Authors: Tan, Athena Jiaxin, Chua, Vernice Jie Qi, Samson, Keith, Low, Seth
• Other Authors: Nuri Kim
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Social Sciences; Buy-now-pay-later; Financial literacy; Communications
• Online Access: https://hdl.handle.net/10356/174397
• Institution: Nanyang Technological University

Vibe Cheque is a financial literacy campaign launched in December 2023, empowering young Singaporeans aged 18 to 29 to adopt healthy spending habits when interacting with “Buy-Now-Pay-Later” (BNPL) payment arrangements. Within three months, the campaign met all seven output objectives and raised beh...