#StudyWithMe and buy this: antecedents of effective StudyTuber marketing

#StudyWithMe and buy this: antecedents of effective StudyTuber marketing

StudyTube is a YouTube genre about the student experience led by student influencers who share study tips and review study-related paraphernalia through vlogs and streams. Extant StudyTube-related academia focuses on the movement’s pedagogical and social functions, overlooking the StudyTuber-influen...

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Bibliographic Details
Main Authors: Teo, Cheryl Qi En, Thung, Pei Ying, Tong, Tung Yeng
Other Authors: Chen Lou
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2024
Subjects:
Social Sciences
StudyTube
Study influencers
Influencer marketing
Self-disclosure valence
Interactivity
Social presence
Online Access:https://hdl.handle.net/10356/174475
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/174475

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