#StudyWithMe and buy this: antecedents of effective StudyTuber marketing
StudyTube is a YouTube genre about the student experience led by student influencers who share study tips and review study-related paraphernalia through vlogs and streams. Extant StudyTube-related academia focuses on the movement’s pedagogical and social functions, overlooking the StudyTuber-influen...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
Nanyang Technological University
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174475 |
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| Institution: | Nanyang Technological University |
| Language: | English |