Chinese drama in Singapore : yesterday, today and tomorrow.

Chinese drama in Singapore : yesterday, today and tomorrow.

This project is a practical planning and implementation paper, which looks to better position MediaCorp Chinese language dramas in the overseas television market. MediaCorp's efforts to export its Chinese language drama serials overseas have largely been unsuccessful despite a burgeoning market...

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Bibliographic Details
Main Author: Tan, Edgar Ti Seng.
Other Authors: Pieter Aquilia
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV
Online Access:http://hdl.handle.net/10356/1752
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1752
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spelling sg-ntu-dr.10356-17522019-12-10T12:42:51Z Chinese drama in Singapore : yesterday, today and tomorrow. Tan, Edgar Ti Seng. Pieter Aquilia Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV This project is a practical planning and implementation paper, which looks to better position MediaCorp Chinese language dramas in the overseas television market. MediaCorp's efforts to export its Chinese language drama serials overseas have largely been unsuccessful despite a burgeoning marketplace and network's initiatives into international co-productions. To date, MediaCorp has failed to find the right formula for global success. The paper will outline an action plan or strategy for Chinese language drama production in MediaCorp. ​Master of Mass Communication 2008-09-10T08:35:55Z 2008-09-10T08:35:55Z 2006 2006 Thesis http://hdl.handle.net/10356/1752 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Mass media::Broadcasting::TV
spellingShingle DRNTU::Social sciences::Mass media::Broadcasting::TV
Tan, Edgar Ti Seng.
Chinese drama in Singapore : yesterday, today and tomorrow.
description This project is a practical planning and implementation paper, which looks to better position MediaCorp Chinese language dramas in the overseas television market. MediaCorp's efforts to export its Chinese language drama serials overseas have largely been unsuccessful despite a burgeoning marketplace and network's initiatives into international co-productions. To date, MediaCorp has failed to find the right formula for global success. The paper will outline an action plan or strategy for Chinese language drama production in MediaCorp.
author2 Pieter Aquilia
author_facet Pieter Aquilia
Tan, Edgar Ti Seng.
format Theses and Dissertations
author Tan, Edgar Ti Seng.
author_sort Tan, Edgar Ti Seng.
title Chinese drama in Singapore : yesterday, today and tomorrow.
title_short Chinese drama in Singapore : yesterday, today and tomorrow.
title_full Chinese drama in Singapore : yesterday, today and tomorrow.
title_fullStr Chinese drama in Singapore : yesterday, today and tomorrow.
title_full_unstemmed Chinese drama in Singapore : yesterday, today and tomorrow.
title_sort chinese drama in singapore : yesterday, today and tomorrow.
publishDate 2008
url http://hdl.handle.net/10356/1752
_version_ 1681049711642935296

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