Faces in advertising: exploring the interplay of attractiveness, realness categorisation, and purchase intentions

• Main Author: Koh, Jing Han
• Other Authors: Xu Hong
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Computer and Information Science; Social Sciences; Advertisements; AI faces; Facial attractiveness; Purchase intentions; Marketing; AI
• Online Access: https://hdl.handle.net/10356/177872
• Institution: Nanyang Technological University

While digital ad spending is projected to soar in Singapore, a new player emerges – artificial intelligence. Powerful AI tools like Generative Adversarial Networks (GANs) promise significant cost savings in content creation. Particularly, the emergence of hyper realistic AI-generated faces may have...