Challenges in translation of cultural specifics in game localization

• Main Author: Lei, Xumeng
• Other Authors: Lin Jingxia
• Format: Thesis-Master by Coursework
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Game localization; Translation; Cultural adaptation
• Online Access: https://hdl.handle.net/10356/178382
• Institution: Nanyang Technological University

The burgeoning demand for entertainment has propelled the electronic game market's popularity. As games seek to expand into global markets, game localization becomes indispensable. Emerging as a nascent research field, game localization has garnered significant attention from both academia and industry in recent years. Through case analysis, this thesis delves into the challenges encountered in localizing the popular game The Sims 4, with a specific emphasis on cultural specifics, particularly intertextuality and wordplay. Furthermore, it proposes potential solutions for challenges, aiming to enhance cultural adaptation in game localization, elevate localization quality, and foster games without cultural boundaries.