The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention

Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this e...

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Bibliographic Details
Main Authors: Ai, Pengya, Rosenthal, Sonny
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10356/179575
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Institution: Nanyang Technological University
Language: English
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