The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention

• Main Authors: Ai, Pengya, Rosenthal, Sonny
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Pro-environmental behavior; Social norm
• Online Access: https://hdl.handle.net/10356/179575
• Institution: Nanyang Technological University

Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this e...