The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention
Previous research suggests that descriptive norms positively influence proenvironmental behavior, including littering prevention. However, in some behavioral contexts, a weak descriptive norm may increase individuals' feelings of responsibility by signaling a need for action. We examined this e...
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Main Authors: | Ai, Pengya, Rosenthal, Sonny |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Article |
Language: | English |
Published: |
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/179575 |
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Institution: | Nanyang Technological University |
Language: | English |
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