OS-FCM: a semi-supervised clustering approach to investigating consumers' usage patterns of contactless shopping-delivery (S-D) channel

• Main Authors: Chen, Tianyi, Wong, Yiik Diew, Yuen, Kum Fai, Li, Duowei, Wang, Xueqin
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Engineering; Semi-supervised clustering; Contactless shopping and delivery
• Online Access: https://hdl.handle.net/10356/180137
• Institution: Nanyang Technological University

Investigating the factors that contribute to consumers’ usage patterns of contactless shopping-delivery (S-D) channel is important for e-commerce retailers and logistics operators. However, in the data as collected by a questionnaire survey, distinct usage patterns are not always easily observed due...