OS-FCM: a semi-supervised clustering approach to investigating consumers' usage patterns of contactless shopping-delivery (S-D) channel
Investigating the factors that contribute to consumers’ usage patterns of contactless shopping-delivery (S-D) channel is important for e-commerce retailers and logistics operators. However, in the data as collected by a questionnaire survey, distinct usage patterns are not always easily observed due...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/180137 |
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| Institution: | Nanyang Technological University |
| Language: | English |