Green and gamified! An investigation of consumer participation in green last-mile from a gamification affordance perspective

• Main Authors: Liu, Xiaodi, Zhou, Zengze, Yuen, Kum Fai, Wang, Xueqin
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Engineering; Gamification affordances; Technology acceptance model
• Online Access: https://hdl.handle.net/10356/180142
• Institution: Nanyang Technological University

As a recent phenomenon, gamification designs have gained increasing prominence in encouraging consumer participation in green logistics. The primary focus of this study is to investigate how gamification affects customer participation in green last-mile via e-commerce delivery platforms. Adopting an...