Quantifying consumers' cost-value trade-offs on on-demand food delivery services: value-of-time framework and partitioned pricing

• Main Authors: Ma, Bohao, Wong, Yiik Diew, Teo, Chee-Chong, Sun, Shanshan
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Engineering; On-demand food delivery; Value of time
• Online Access: https://hdl.handle.net/10356/180703
• Institution: Nanyang Technological University

Purpose: This study aims to quantitatively characterize consumers' value-cost trade-offs in on-demand food delivery (ODFD) services. On the value side, the study endeavors to monetize the convenience value of ODFD with a Value-of-Time (VOT) framework, while on the cost side, this study investig...