Quantifying consumers' cost-value trade-offs on on-demand food delivery services: value-of-time framework and partitioned pricing
Purpose: This study aims to quantitatively characterize consumers' value-cost trade-offs in on-demand food delivery (ODFD) services. On the value side, the study endeavors to monetize the convenience value of ODFD with a Value-of-Time (VOT) framework, while on the cost side, this study investig...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/180703 |
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| Institution: | Nanyang Technological University |
| Language: | English |
