The influence of contemporary sales determinants and moderating effect of customer organisational citizenship behaviour on sales performance in Singapore’s business-to-consumer market

• Main Author: Tham, Weng Kin
• Other Authors: Ho Moon-Ho Ringo
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Business and Management; Social Sciences; Sales performance; Interpersonal skills; Salesmanship; Selling-related knowledge; Adaptive selling; Customer orientation; Customer organisational citizenship behaviour; Business-to-consumer
• Online Access: https://hdl.handle.net/10356/181520
• Institution: Nanyang Technological University

With the significant transformation of the sales environment in recent years, there is a pressing need to identify and understand the contemporary drivers of sales performance, particularly in Singapore’s business-to-consumer (B2C) context. This study investigates the influence of contemporary sales...