The influence of contemporary sales determinants and moderating effect of customer organisational citizenship behaviour on sales performance in Singapore’s business-to-consumer market
With the significant transformation of the sales environment in recent years, there is a pressing need to identify and understand the contemporary drivers of sales performance, particularly in Singapore’s business-to-consumer (B2C) context. This study investigates the influence of contemporary sales...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2024
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| Online Access: | https://hdl.handle.net/10356/181520 |
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| Institution: | Nanyang Technological University |
| Language: | English |