The influence of contemporary sales determinants and moderating effect of customer organisational citizenship behaviour on sales performance in Singapore’s business-to-consumer market

• 主要作者: Tham, Weng Kin
• 其他作者: Ho Moon-Ho Ringo
• 格式: Final Year Project
• 語言: English
• 出版: Nanyang Technological University 2024
• 主題: Arts and Humanities; Business and Management; Social Sciences; Sales performance; Interpersonal skills; Salesmanship; Selling-related knowledge; Adaptive selling; Customer orientation; Customer organisational citizenship behaviour; Business-to-consumer
• 在線閱讀: https://hdl.handle.net/10356/181520
• 機構: Nanyang Technological University

With the significant transformation of the sales environment in recent years, there is a pressing need to identify and understand the contemporary drivers of sales performance, particularly in Singapore’s business-to-consumer (B2C) context. This study investigates the influence of contemporary sales...