Reviving the national soul communication and national integration in China's market economic era.

• Main Author: Chen, Yanru.
• Other Authors: Kuo, Eddie Chen-Yu
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1835
• Institution: Nanyang Technological University

This study is grounded in three cases of national campaigns in China's market economy era: Beijing's bid for year 2000 Olympics (Bid case), national commemoration of Mao Zedong's 100th anniversary (Mao case), and national celebration of the 50th anniversary of China's victory over Japanese aggression (Victory case) Drawing and building upon relevant writings on development communication, the role of communication in national integration, and mass mobilisation campaigns in China, the thesis advances key definitions and conceptions crucial to these areas, such as "nation" in its various senses, and "national integration" as is grounded in the case analysis. It also sheds light on the role of communication in national spiritual integration through mass campaigns serving national development.