Reviving the national soul communication and national integration in China's market economic era.

• Main Author: Chen, Yanru.
• Other Authors: Kuo, Eddie Chen-Yu
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1835
• Institution: Nanyang Technological University

This study is grounded in three cases of national campaigns in China's market economy era: Beijing's bid for year 2000 Olympics (Bid case), national commemoration of Mao Zedong's 100th anniversary (Mao case), and national celebration of the 50th anniversary of China's victory ove...