Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.

Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.

123 p.

Saved in:
Bibliographic Details
Main Author: Tan, Amy Kheng Im.
Other Authors: Lee Chun Wah
Format: Theses and Dissertations
Published: 2010
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/35704
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University

Internet

http://hdl.handle.net/10356/35704

Similar Items