Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.

123 p.

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Bibliographic Details
Main Author:	Tan, Amy Kheng Im.
Other Authors:	Lee Chun Wah
Format:	Theses and Dissertations
Published:	2010
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:	http://hdl.handle.net/10356/35704
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-35704
record_format	dspace
spelling	sg-ntu-dr.10356-357042019-12-10T12:42:28Z Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story. Tan, Amy Kheng Im. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns 123 p. PUB's newly set up corporate communications team embarked on a 'mission' to attempt to change public perception of PUB as still a body that handle all utilities - gas, electricity and water. However, about five years ago, PUB became the national water agency, only dealing in water and being in charge of the entire water loop in Singapore. The team spearheaded a holistic public communications campaign to accomplish the goals and objectives set by PUB. This paper provides an in-depth understanding of the research objective, the campaign process and the results of the campaign. It also gives recommendations to better the next campaign which PUB might consider exploring in the near future as a follow-up. Master of Mass Communication 2010-04-23T01:22:40Z 2010-04-23T01:22:40Z 2007 2007 Thesis http://hdl.handle.net/10356/35704 application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Tan, Amy Kheng Im. Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
description	123 p.
author2	Lee Chun Wah
author_facet	Lee Chun Wah Tan, Amy Kheng Im.
format	Theses and Dissertations
author	Tan, Amy Kheng Im.
author_sort	Tan, Amy Kheng Im.
title	Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
title_short	Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
title_full	Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
title_fullStr	Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
title_full_unstemmed	Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.
title_sort	enhancing the corporate image of a statutory board through a public communication campaign : the pub story.
publishDate	2010
url	http://hdl.handle.net/10356/35704
_version_	1681048410049740800

Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.

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