Enhancing the corporate image of a statutory board through a public communication campaign : the PUB story.

• Main Author: Tan, Amy Kheng Im.
• Other Authors: Lee Chun Wah
• Format: Theses and Dissertations
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/35704
• Institution: Nanyang Technological University

123 p.