Practical approach to strategic communications in effective campaign planning for World Vision Singapore.

• المؤلفون الرئيسيون: Liew, Sharon Xue Rong., Lim, Dan Li., Tay, Soo Hong., Xin, Huiwen.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1020
• المؤسسة: Nanyang Technological University

This report provides a practical insight into the use of strategic communications in effective campaign planning for World Vision Singapore, an international non-profit organisationl.