Practical approach to strategic communications in effective campaign planning for World Vision Singapore.

• Main Authors: Liew, Sharon Xue Rong., Lim, Dan Li., Tay, Soo Hong., Xin, Huiwen.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1020
• Institution: Nanyang Technological University

This report provides a practical insight into the use of strategic communications in effective campaign planning for World Vision Singapore, an international non-profit organisationl.