The effect of loneliness on spending behaviour in livestreams through parasocial relationships
Livestreaming, an interactive form of live broadcast, increased exponentially in viewership during Covid-19 isolation measures, possibly to fill the gap in social interaction caused by isolation measures, and has maintained high interest ever since (Alvarez, 2024). It had gained traction due to its...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| اللغة: | English |
| منشور في: |
Nanyang Technological University
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://hdl.handle.net/10356/183721 |
| الوسوم: |
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| المؤسسة: | Nanyang Technological University |
| اللغة: | English |