Astroturfing and brand managers, brand managers and internet manipulation : current situation, advice and prospective

There has been exponential growth in the development of online information in the last decade. However, this information is neither bound to traditional press websites anymore nor it is uploaded by professional journalists with adequate formation and ethical principles. More often than not, informat...

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Bibliographic Details
Main Authors: Pierre-Henri Traboulsi, Remi Ferrer
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/19330
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Institution: Nanyang Technological University
Language: English