Astroturfing and brand managers, brand managers and internet manipulation : current situation, advice and prospective

• Main Authors: Pierre-Henri Traboulsi, Remi Ferrer
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/19330
• Institution: Nanyang Technological University

There has been exponential growth in the development of online information in the last decade. However, this information is neither bound to traditional press websites anymore nor it is uploaded by professional journalists with adequate formation and ethical principles. More often than not, informat...