A study on new product success of a multinational corporation in Asia Pacific region.
New product development remains one of the riskiest yet most important management challenge. A better understanding of what makes a new product a success - what separates the winners from the losers - is essential to improve project selection and management. Successful new product launches will defi...
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| Format: | Theses and Dissertations |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/20032 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-200322024-01-12T10:13:56Z A study on new product success of a multinational corporation in Asia Pacific region. Chang, Michael Ching Woei. Krishna Erramilli Nanyang Business School DRNTU::Business::Marketing::Product management New product development remains one of the riskiest yet most important management challenge. A better understanding of what makes a new product a success - what separates the winners from the losers - is essential to improve project selection and management. Successful new product launches will definitely help ensure continual corporate prosperity in this highly competitive and rapidly changing part of the world called Asia. Master of Business Administration (International Business) 2009-12-14T08:02:13Z 2009-12-14T08:02:13Z 1997 1997 Thesis http://hdl.handle.net/10356/20032 en NANYANG TECHNOLOGICAL UNIVERSITY 50 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing::Product management |
| spellingShingle |
DRNTU::Business::Marketing::Product management Chang, Michael Ching Woei. A study on new product success of a multinational corporation in Asia Pacific region. |
| description |
New product development remains one of the riskiest yet most important management challenge. A better understanding of what makes a new product a success - what separates the winners from the losers - is essential to improve project selection and management. Successful new product launches will definitely help ensure continual corporate prosperity in this highly competitive and rapidly changing part of the world called Asia. |
| author2 |
Krishna Erramilli |
| author_facet |
Krishna Erramilli Chang, Michael Ching Woei. |
| format |
Theses and Dissertations |
| author |
Chang, Michael Ching Woei. |
| author_sort |
Chang, Michael Ching Woei. |
| title |
A study on new product success of a multinational corporation in Asia Pacific region. |
| title_short |
A study on new product success of a multinational corporation in Asia Pacific region. |
| title_full |
A study on new product success of a multinational corporation in Asia Pacific region. |
| title_fullStr |
A study on new product success of a multinational corporation in Asia Pacific region. |
| title_full_unstemmed |
A study on new product success of a multinational corporation in Asia Pacific region. |
| title_sort |
study on new product success of a multinational corporation in asia pacific region. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20032 |
| _version_ |
1789482960144039936 |