A study on new product success of a multinational corporation in Asia Pacific region.
New product development remains one of the riskiest yet most important management challenge. A better understanding of what makes a new product a success - what separates the winners from the losers - is essential to improve project selection and management. Successful new product launches will defi...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/20032 |
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| Institution: | Nanyang Technological University |
| Language: | English |