Essays on shareholders' value and new product strategies

• المؤلف الرئيسي: Ik, Kuen Hwa
• مؤلفون آخرون: Ho, Kim Wai
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Product management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7349
• المؤسسة: Nanyang Technological University

Many finance and marketing studies have examined the valuation effect of new product strategy in a static framework and tend to overlook the importance of competitive dynamism. This dissertation intends to explore several important issues in new product competition, such as firm's opportunities...