Essays on shareholders' value and new product strategies

• Main Author: Ik, Kuen Hwa
• Other Authors: Ho, Kim Wai
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/7349
• Institution: Nanyang Technological University

Many finance and marketing studies have examined the valuation effect of new product strategy in a static framework and tend to overlook the importance of competitive dynamism. This dissertation intends to explore several important issues in new product competition, such as firm's opportunities...