Essays on shareholders' value and new product strategies
Many finance and marketing studies have examined the valuation effect of new product strategy in a static framework and tend to overlook the importance of competitive dynamism. This dissertation intends to explore several important issues in new product competition, such as firm's opportunities...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7349 |
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| Institution: | Nanyang Technological University |
| Language: | English |