Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.

The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...

Full description

Saved in:
Bibliographic Details
Main Author: Sidharth Haralalka.
Other Authors: Erramilli, Murali Krishna
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7661
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University