Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.

The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational cons...

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Bibliographic Details
Main Author:	Sidharth Haralalka.
Other Authors:	Erramilli, Murali Krishna
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/7661
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-76612024-01-12T10:24:48Z Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization. Sidharth Haralalka. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Marketing The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies. Master of Business Administration (Marketing) 2008-09-18T07:49:16Z 2008-09-18T07:49:16Z 2004 2004 Thesis http://hdl.handle.net/10356/7661 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Sidharth Haralalka. Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
description	The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies.
author2	Erramilli, Murali Krishna
author_facet	Erramilli, Murali Krishna Sidharth Haralalka.
format	Theses and Dissertations
author	Sidharth Haralalka.
author_sort	Sidharth Haralalka.
title	Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
title_short	Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
title_full	Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
title_fullStr	Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
title_full_unstemmed	Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
title_sort	trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
publishDate	2008
url	http://hdl.handle.net/10356/7661
_version_	1789483121300733952

Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.

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