A survey of customer relationships between SMEs and commercial banks in Singapore.
We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an atte...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20055 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an attempt to examine customers satisfaction in a banking relationship. The focus is on the small and medium-sized enterprise (SME) sector, a sector that has been recognized as one that contributes significantly to the economy. |
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