A survey of customer relationships between SMEs and commercial banks in Singapore.

• Main Authors: Lau, Wilson Wei Hsien., Tan, Suat Pheng.
• Other Authors: Vong, John
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/20055
• Institution: Nanyang Technological University

We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an atte...