A survey of customer relationships between SMEs and commercial banks in Singapore.
We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an atte...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/20055 |
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sg-ntu-dr.10356-200552024-01-12T10:23:17Z A survey of customer relationships between SMEs and commercial banks in Singapore. Lau, Wilson Wei Hsien. Tan, Suat Pheng. Vong, John Nanyang Business School DRNTU::Business::Finance::Banking We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an attempt to examine customers satisfaction in a banking relationship. The focus is on the small and medium-sized enterprise (SME) sector, a sector that has been recognized as one that contributes significantly to the economy. Master of Business Administration (Management of Information Technology) 2009-12-14T08:03:19Z 2009-12-14T08:03:19Z 1995 1995 Thesis http://hdl.handle.net/10356/20055 en NANYANG TECHNOLOGICAL UNIVERSITY 123 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Finance::Banking |
| spellingShingle |
DRNTU::Business::Finance::Banking Lau, Wilson Wei Hsien. Tan, Suat Pheng. A survey of customer relationships between SMEs and commercial banks in Singapore. |
| description |
We are witnessing a paradigm shift in bank marketing relationships from one that has been transaction oriented to one that builds a "value". Bankers are now talking about managing relationships with customers as the key to profitable growth and increased market share. This study is an attempt to examine customers satisfaction in a banking relationship. The focus is on the small and medium-sized enterprise (SME) sector, a sector that has been recognized as one that contributes significantly to the economy. |
| author2 |
Vong, John |
| author_facet |
Vong, John Lau, Wilson Wei Hsien. Tan, Suat Pheng. |
| format |
Theses and Dissertations |
| author |
Lau, Wilson Wei Hsien. Tan, Suat Pheng. |
| author_sort |
Lau, Wilson Wei Hsien. |
| title |
A survey of customer relationships between SMEs and commercial banks in Singapore. |
| title_short |
A survey of customer relationships between SMEs and commercial banks in Singapore. |
| title_full |
A survey of customer relationships between SMEs and commercial banks in Singapore. |
| title_fullStr |
A survey of customer relationships between SMEs and commercial banks in Singapore. |
| title_full_unstemmed |
A survey of customer relationships between SMEs and commercial banks in Singapore. |
| title_sort |
survey of customer relationships between smes and commercial banks in singapore. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/20055 |
| _version_ |
1789483091924877312 |