Strategic change management : case study of National Semiconductor Corporation

A long established semiconductor company has just embarked on a strategic change process. The company has successfully concluded the first phase of its transformation from a troubled to a viable company and is now at the onset of its second phase to transform it into a great company. The company ado...

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Bibliographic Details
Main Authors: Rahamat Bidin, Tan, Han Eng
Other Authors: Chung, Lai Hong
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20062
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Institution: Nanyang Technological University
Language: English
Description
Summary:A long established semiconductor company has just embarked on a strategic change process. The company has successfully concluded the first phase of its transformation from a troubled to a viable company and is now at the onset of its second phase to transform it into a great company. The company adopted the fundamental change strategy and uses the 7S framework to manage the change process. The case study focused on the methodology and the tools used by the company to successfully manage the change.