Strategic change management : case study of National Semiconductor Corporation

• Main Authors: Rahamat Bidin, Tan, Han Eng
• 其他作者: Chung, Lai Hong
• 格式: Theses and Dissertations
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::Industries and labor; DRNTU::Business::Management::Strategy
• 在線閱讀: http://hdl.handle.net/10356/20062
• 機構: Nanyang Technological University

A long established semiconductor company has just embarked on a strategic change process. The company has successfully concluded the first phase of its transformation from a troubled to a viable company and is now at the onset of its second phase to transform it into a great company. The company ado...