Analysing guests' perceptions of full service, upscale downtown hotels : a multi-attribute approach.

• Main Author: Wong, Kai Yew.
• Other Authors: Leong, Choon Chiang
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/20120
• Institution: Nanyang Technological University

This research strives to identify the competing products and services as per guests perceptions of a full service, upscale downtown hotel. In addition, a comparative analysis of the perception between the hotel management and guests also helps to address part of the issue pertaining to 'Gap 1&#...