Exploring market competition and programme diversity : an insight to the Singpore Television broadcast industry.
The relationship between media competition and programme diversity in Singapore. Programme diversity was measured by 2 methods using programme data from the four channels in the prime time period: vertical programming diversity and horizontal programming diversity.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2015 |
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| Institution: | Nanyang Technological University |
| Summary: | The relationship between media competition and programme diversity in Singapore. Programme diversity was measured by 2 methods using programme data from the four channels in the prime time period: vertical programming diversity and horizontal programming diversity. |
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