Exploring market competition and programme diversity : an insight to the Singpore Television broadcast industry.

• Main Author: Tham, Connie.
• Other Authors: Fu, Wayne Wei-Jen
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor; DRNTU::Social sciences::Mass media::Broadcasting::TV
• Online Access: http://hdl.handle.net/10356/2015
• Institution: Nanyang Technological University

The relationship between media competition and programme diversity in Singapore. Programme diversity was measured by 2 methods using programme data from the four channels in the prime time period: vertical programming diversity and horizontal programming diversity.