Integrative model for market selection : case study of a Mexican beer company.

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...

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Bibliographic Details
Main Author: Monforte, Wilbert.
Other Authors: Ian, McGovern
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20222
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Institution: Nanyang Technological University
Language: English
Description
Summary:Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance.