Integrative model for market selection : case study of a Mexican beer company.

• Main Author: Monforte, Wilbert.
• Other Authors: Ian, McGovern
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/20222
• Institution: Nanyang Technological University

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...